How Amplify is shifting the focus for teen pregnancy prevention in Tulsa
In 2013, the Community Service Council developed Tulsa Campaign to Prevent Teen Pregnancy to address the critical issue of our high teen birth rate in Tulsa County. Our organization officially incorporated in August 2014 and obtained 501(c) 3 status in 2015.
The mission of Tulsa Campaign to Prevent Teen Pregnancy was to equip the community with strategies to reduce teen pregnancy for the purpose of improving the health and economic well-being for all.
Tulsa Campaign was developed as the backbone organization for teen pregnancy prevention work in Tulsa.
Partnering with organizations working in youth health by providing support, organization, and training for the implementation and expansion of sex education.
Tulsa Campaign focused on four main areas: Education, Health Initiatives, Public Awareness, and Data and Research. Tulsa Campaign and partners were successful in expanding sex education within Tulsa Public Schools, developing and evaluating teen friendly clinics, increasing awareness on issues affecting youth health, and used public perception polling and national and state data to influence the direction of teen pregnancy prevention in Tulsa.
Tulsa Campaign to Prevent Teen Pregnancy created a new strategic plan for 2018 – 2020.
A New Plan
Utilizing feedback from 50+ community partners, we found consensus in the need of a new brand for our organization. While our former name clearly denoted the purpose of our organization, it was outdated in the way it portrayed our work and could potentially shame someone who experienced teen pregnancy. We needed a new brand which conveyed our mission without excluding any of the communities we serve.
A New Vision
We knew we couldn’t make these changes on our own. We invited community partners to one of many round-table discussions as we made critical decisions about where our organization would go and what it should look like.
Our partners joined us in a collaborative naming session, mission and vision brainstorm, and supported us through the entire process of developing our new identity. Our new brand needed to effectively convey a true collective impact model which could highlight the diverse communities we work with.
The official launch of Amplify.
Showcasing a vibrant new brand, expanding the influence of our work, and implementing innovative approaches to meet the needs of our partners and community through advocacy, collaboration, and education.